Unravelling an entrepreneur’s journey with Maxx Aswani

An entrepreneurial life can be a roller coaster ride, from launching a venture to seeing it touch great heights is an exhilarating journey. In an ocean of uncertainties and doubts, riding on the waves of confidence and self-belief is what leads to ultimate success. While it sounds like a tough road to take, many are making a mark in the world, bringing innovation, creativity, and impeccable decision-making to the fore. Hong Kong, often revered as a financial hub that boasts vast opportunities and can fulfil dreams, holds one such entrepreneurial journey that’s noteworthy. Let’s introduce you to the visionary behind Maxam International Limited, Maxx Aswani. A beacon of novelty and resilience in the world of global trade, Aswani rose up from humble beginnings and has gone on to soar new heights.

As we navigate the era of start-ups that witness an ever-changing dynamic, let us draw inspiration from entrepreneurs like Maxx Aswani who redefine the meaning of success.

When did you come to Hong Kong and how were your early days in the city?
I arrived in Hong Kong in the year 2000. When I reached here, I was full of dreams and aspirations, and all I wanted to do was make a name for myself. With god’s grace, the city welcomed me with open arms. However, my initial days in Hong Kong were rife with challenges. Adapting to a new city and an unfamiliar environment is never easy. Especially, when that is clubbed with an additional layer of understanding the nuances of business and finances in the city, it gets a little too much at once. It was only through constantly pushing my boundaries and an unsatiable thirst for knowledge that I could face every challenge head-on and convert it into an opportunity for growth.

Tell us something about your company Maxam International Limited.
Maxam International was established in 2005 in Hong Kong and since then, we have emerged as a beacon of excellence in the global trade arena of electronics and gifting industry. At present, we have a diverse clientele including industry giants such as Amazon, Starbucks, T-Mobile, and Legoland. Our presence spans across the USA, UK, Europe, Australia, and Saudi Arabia. At Maxam, we all work with unwavering commitment to deliver premium products and that vision has propelled our business multifold over the last few years.

What motivated you to start the venture and what were the initial challenges?
The inception of Maxam stemmed from a desire to channel my creative potential and leadership. Along with that, I really wanted to have a venture of my own that could help me cater to the needs of clients worldwide. I worked with my brother’s conglomerate for several years and it was a great learning curve for me. The knowledge I gained under my brother’s firm laid down the foundation for me to start a business. It is through that experience that I understood the nitty-gritty related to finances, decision-making, connections, and so on. Soon after, to unleash my creativity, I decided to move on and then, Maxam was born.

It came to life with the single aim of serving a huge clientele across the globe. Again, no business starts and immediately takes off. It’s a journey that comes to fruition with ample loads of learning and a never-say-no attitude. As far as the challenges are concerned, there were plenty — from establishing a foothold in a competitive market like ours to overcoming logistical hurdles, finding the right people, and having ethical standards. All of it took time but what really helped me was a clear vision and a strong will. I believe god has been kind to me throughout and has always paved the way for me, whenever I faced a roadblock in my career.

How has your entrepreneurial journey been so far in Hong Kong?
My journey in Hong Kong has been nothing short of exciting. I have given it my all to soak in the local culture. For instance, I learned Cantonese and Mandarin by interacting with the locals of the city. It has not only made my life quite comfortable here but has also helped me a lot in business as knowing the culture and language has facilitated efficient communication with suppliers and stakeholders. I was fortunate enough to have found great friends in the supply chain industry. It helped me build a robust network of supply chain partners. It also proved beneficial for the business. I could source the right material at the right prices, eventually, producing top-quality products.

What are your future plans?
The future holds boundless possibilities for the company. We are currently venturing into brand creation, with our own label, ‘JellieMons’. Our expansion plans include a global rollout, starting with key markets such as the USA, Saudi Arabia, and India. We are moving forward with an aim to redefine the landscape of electronic products and toys. We aim to set new benchmarks of excellence.

As an entrepreneur, what are the key traits one must imbibe?
Dedication, resilience, and creativity are some of the must-have traits. Never surrender as you venture out to fulfil your dreams and always strive to deliver your best to the world. Remember that all challenges are opportunities for growth, and with undying passion in your heart, success will be yours.

Common mistakes young entrepreneurs must watch out for and avoid?
Mistakes are an inevitable part of the entrepreneurial journey. Instead of shying away from them, first, take responsibility for them. Secondly, accept each setback as a valuable lesson. And, most essential is to learn from past mistakes and to avoid repeating them in the future. Acceptance, adaptation, and continuous improvement are key.

What advice do you have for young and budding entrepreneurs?
To the aspiring entrepreneurs embarking on their journey, I offer this simple yet effective advice — don’t stop exploring, innovating, and networking. As you step into entrepreneurship, remember that network is net worth. Other than that, always have the resilience to finish what you start. You will see all your dreams coming to fruition.

A message for the Hongkongers?
I extend my heartfelt wishes for a life filled with passion, purpose, and prosperity. I hope you all continue to accept each day with refreshed gusto and cultivate healthy habits. Let your spirits soar to new heights and make your parents proud.