Google Search Trends 2024

Google Search Trends provide valuable insight into what the world is interested in, curious about, or concerned with at any given moment. By analysing the data from millions of daily search queries, Google Trends highlights patterns, rising topics, and emerging interests. For businesses, marketers, content creators, and even casual observers, these trends offer a glimpse into collective behaviour and cultural movements.

In 2024, Google Search Trends revealed shifts in the way people consume news, entertainment, and even food. Understanding what resonates across different categories not only informs us about current societal focus but also sheds light on emerging phenomena that could shape future behaviours. Let’s look at the top trends across 10 key categories

Searches

In this category, major sporting tournaments such as Copa America, UEFA European Championship, and the ICC Men’s T20 World Cup dominated the results. These events captivated audiences worldwide, with fans eagerly seeking updates on schedules, live scores, team lineups, results, and highlights.The significant search activity surrounding these tournaments reflects how sports transcend mere competition, becoming moments of shared excitement and pride for millions.

1. Copa América
2. UEFA European Championship
3. ICC Men’s T20 World Cup
4. India vs England
5. Liam Payne

Trending News

For trending news, the resultswere led by pivotal global events, such as the U.S. Elections and the Paris Olympics. The U.S. Elections generated intense interest worldwide, with people searching for updates on candidates, debates, and policy issues. Similarly, the Summer Olympics stood out as a beacon of global unity and competition, with searches peaking around record-breaking performances, and standout athletes.

Alongside these marquee events, natural calamities were among the trending topics, reflecting growing public concern about climate-related disasters. Excessive heatwaves experienced in several parts of the world spurred searches about global warming.

1. US Election
2. Excessive heat
3. Olympics
4. Hurricane Milton
5. 台風 気象情報 台風 第 10 号 {Typhoon No. 10 information (Japan)}

People

This categorywas heavily influenced by the U.S. Elections, with Donald Trump, Kamala Harris, and Joe Biden emerging as the most searched figures. As key players in the highly debated election, their policies, campaigns, and public appearances dominated global discussions.

Catherine, Princess of Wales, stood out among the most searched individuals. After weeks of speculation over her health and absence from the public eye, it was revealed that she had cancer and was undergoing treatment. Later in September, Catherine shared that she was done with chemotherapy and is focusing on remaining “cancer free.”

1. Donald Trump
2. Catherine, Princess of Wales
3. Kamala Harris
4. Imane Khelif
5. Joe Biden

Movies

With several sequels of popular franchises scheduled to be released in 2024, the search results saw these highly anticipated films capturing the audience’s attention well before their release.“Inside Out 2” drew nostalgic fans eager to revisit the emotional journey that made the original a cultural phenomenon. Meanwhile,“Deadpool and Wolverine”, marking the long-awaited cinematic team-up of actors Ryan Reynolds and Hugh Jackman, created a buzz with its blend of humour, action, and superhero drama.“Dune 2”also maintained strong momentum, with viewers invested in the continuation of the epic sci-fi saga, keenly following its release schedule and updates about Canadian filmmaker Denis Villeneuve’s visionary storytelling. Following their release, these sequels sustained high search volumes as fans and critics alike analysed plot twists, performances, and box-office figures.

1. Inside Out 2
2. Deadpool & Wolverine
3. Saltburn
4. Beetlejuice Beetlejuice
5. Dune: Part Two

Songs

American rapper Kendrick Lamar’s “Not Like Us” topped the Google Trends in the “trending songs” category. The song’s raw and poignant lyrics, paired with Lamar’s signature storytelling and cutting-edge production, sparked widespread discussions across the globe. Fans and critics alike praised its exploration of themes like identity and resilience, leading to record-breaking search volumes. Also on the list was New Zealand and South Korean singer Rosé and American singer-songwriter Bruno Mars’ “APT.” The song has become a global anthem post its release and is topping the charts worldwide. These tracks not only resonated with their core audiences but also transcended cultural and linguistic barriers, reflecting the universal appeal of great music.

1. Not Like Us – Kendrick Lamar
2. APT. – Rose and Bruno Mars
3. Bling-Bang-Bang-Born – Creepy Nuts
4. Thick of It– KSI
5. Espresso – Sabrina Carpenter

Shows

TV shows such as “Baby Reindeer”,“House of the Dragon”, and “Shōgun” were some of the most searched series on Google Trends. While “Baby Reindeer”captivated audiences with its psychological depth and gripping narrative, driving significant search traffic as viewers sought to unpack its layered storytelling, “House of the Dragon”, a prequel to the “Game of Thrones” saga, continued its reign as a cultural phenomenon, with searches peaking around major plot reveals and character arcs. Meanwhile, Disney’s Shōgun, an adaptation of James Clavell’s epic novel, introduced a visually stunning and historically rich portrayal of feudal Japan, captivating viewers with its nuanced characters and sweeping narratives. The search trends underscore how these series not only entertained but also inspired discussions about their themes, historical contexts, and creative artistry.

1. Baby Reindeer
2. Fallout
3. House of the Dragon
4. Heeramandi
5. Shogun

Athlete

Algerian boxer Imane Khelif, whose name became a focal point due to a high-profile gender controversy during the Paris Olympics, was the most searched athlete in 2024. Khelif, celebrated for her prowess in the ring, found herself at the center of intense global debates over gender classification in sports. Her story sparked discussions about the intersection of identity, fairness, and inclusivity in elite athletic competition. Fans and critics alike turned to Google to learn more about her achievements, the Olympic ruling, and its broader implications for boxing and other sports. Other athletes who were a part of this list include American boxerMike Tyson and American gymnast Simone Biles. Tyson, the former heavyweight boxing champion, remained a popular subject as he returned to professional boxing in November. The 58-year-old fought YouTuber-turned-boxer Jake Paul in a highly publicised match which was live-streamed on Netflix.

Biles, 27, often regarded as the greatest gymnast of all time, returned to the global spotlight with her triumphant performance at the Paris Olympics, securing three more gold medals to take her Olympic gold medal tally to seven and reaffirming her unmatched dominance in the sport.

1. Imane Khelif
2. Mike Tyson
3. Lamine Yamal
4. Simone Biles
5. Jake Paul

Food and Recipe

The “Olympic chocolate muffins”, a recipe that gained worldwide attention during the Paris Olympics, was the most-searched recipe in Google Search Trends 2024. This decadent treat became synonymous with the Games, thanks to its creative branding and association with athletes fueling up for peak performance. Fans flocked online to find the recipe and recreate its rich flavour at home.

Recipes such as “Tini’s Mac and Cheese” and the “Dubai Chocolate Bar” captured the attention of global food enthusiasts. Tini’s Mac and Cheese, a creamy, elevated twist on the classic comfort food, resonated with fans of the TikTok user Tineke Younger who shared the recipe during a viral live stream. Meanwhile, the Dubai Chocolate Bar became a sensation for its luxurious presentation and fusion of Middle Eastern spices with rich chocolate, appealing to foodies worldwide.

1. Olympic Chocoate Muffins
2. Tanghulu
3. Tini’s Mac and Cheese
4. Mango Pickle
5. Dubai Chocolate Bar

Games

“Connections”, an online word puzzle game developed by The New York Times captivated players with its simple yet challenging premise of identifying thematic links between groups of words. Other games that dominated the search trends include Palworld – an action-adventure, survival, and monster-taming game created and published by Japanese developer Pocketpair, and Infinite Craft – a video game developed by Neal Agarwal where players combine various AI-generated elements to form new ones.

1. Connections
2. Palworld
3. Infinite Craft
4. Sprunki
5. Helldivers 2

Passings

The passing of public figures is always a topic of significant interest. High-profile deaths, particularly in the entertainment and sports industry, led to widespread searches. The untimely death of 31-year-old English singer-songwriter Liam Payne, who fell fom a hotel balcony in Argentina and passed away,sent shockwaves through the music world.

As a member of the internationally renowned boy band One Direction, Payne had amassed a massive global fanbase, and his solo career further solidified his influence in theindustry.Alongside Payne, other significant public figures like O.J. Simpson and Shannen Doherty also topped the “passings” search results.

1. Liam Payne
2. Toby Keith
3. O.J. Simpsons
4. Shannen Doherty
5. Akira Toriyama